The NARS scandal - Rachel Ellen

Thursday, 29 June 2017

The NARS scandal

Big news in the beauty world this week, NARS are starting selling in China. 

If you didn't know, Chinese law dictates that animal testing is required by any foreign cosmetics company. So, although European law bans animal testing for cosmetic ingredients and final stage cosmetics, some brands aren't cruelty free as they sell in China.

L'Oreal, who own NARS have already been selling in China, among many other brands (honestly, look it up, you'll be shocked!)

But L'Oreal's branch of NARS (NYX too - though they aren't currently selling in China) had remained cruelty free, though many advocates of cruelty free make-up would not include them due to other L'Oreal branches.

But recently, NARS released this statement:

"We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world. For more on the good work IIVS is doing, see:"

And, of course, everyone is outraged. Many brands are working to stop animal testing worldwide, and L'Oreal are taking a step back.

I think the thing I hate most about this post is how they have made it out as though they had no choice. As though it would be unreasonable to not sell their products in China. They seem to be asking for forgiveness, or for sympathy.

They could have continued as they were, and worked towards removing other L'Oreal companies from markets that force animal testing. Or, at a push just used the brands they were already selling to push the message that alternatives are needed.

Well NARS, guess what? Many people are already boycotting your products and I think more will follow. A lot of respect will be lost for a well loved brand. I think you've really made a big old flop of the PR on this one.

Although my own make-up bag isn't only full of cruelty free brands, I think I need to start working towards that. It's not the most difficult and all my make-up brushes already fit the bill.

What do you think of this?

Thanks for reading,

Rachel xx

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